The construction company is a long running family business and the time came to pass ownership to next generation. As a result, client wanted to make business more digitally accessible and did not feel the logo was sufficient to meet new ownership needs.
The problem with old logo is it gave the impression of being outdated, no visual appeal, and did not demonstrate what business specialized in.
Solution
Redesign a new logo that client can use for new website, social media platforms with required elements:
GC initials
Demonstrate type of construction services
Improve visual appeal
Modern tone
Primary Logo
In depth approach to communicate a sense of strength, reliability, architectural elements with arrows symbolizing active process of construction.
Secondary Logo
Meet modern needs and ability to use across digital platforms with a simplistic visual approach while maintaining the tone of strength and architectural structure.