DMG Home Solutions
Real Estate Services
Challenges
Business owner has no professional representation for their company. The business was without a brand identity and a way to reinforce their credibility as a reliable and trustworthy real estate services company.
The problem begins at the point of contact with current and future clients when the owner cannot provide a business card or fulfill any requests to provide more information other than an informal number written on a piece of paper.
As a small business owner, lacking the necessary brand assets and identity may affect the brand’s reputation, reliability, and credibility among interested clients and potential business growth. Additionally, difficult to remain competitive and stand apart from competitors.
Solution
Define and develop brand visual identity that can be designed and utilized across multiple digital platforms and print.
Furthermore, utilize the new brand image to design and launch a website that can enhance the brands reputation and ultimately the relationships with existing and future clients.
“You don’t just want customers who recognize your brand and use your business once — you want to create long lasting relationships.”
Brand Style
- Logo
- Color Palette
- Typography
Provided client with logo options, and ultimately selected the one that matched owners personality and business best.
As a small business owner, the clients goals:
- Look and feel as professional as competitors.
- Room for growth to add to brand and website.
- Several iterations later, the client changed business name to use their own initials and added Home Solutions to better fit what they offer.
After establishing a logo, the client was confident and excited to move forward with operating under new business name.
Website Goals
- Simple and easy to use
- Straight forward
- Quick way for clients to get in touch
- Put an emphasis on selling
- Include phone number
- Call to actions throughout
Brand Assets
